buku ajar STRATEGIC MARKETING ESSENTIALS: Analisis, Pasar, dan Persaingan

Setiawati, Tita and Undang, Juju buku ajar STRATEGIC MARKETING ESSENTIALS: Analisis, Pasar, dan Persaingan. In: buku ajar STRATEGIC MARKETING ESSENTIALS: Analisis, Pasar, dan Persaingan. Literasi Nusantara, pp. 1-176. ISBN 978-634-286-014-4

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Abstract

Materi dalam buku ini disusun secara sistematis, dimulai dari konsep dasar strategic marketing, analisis lingkungan internal dan eksternal, segmentasi, targeting, dan positioning (STP), analisis keunggulan kompetitif, hingga strategi diferensiasi dan penciptaan nilai pelanggan. Setiap bab dilengkapi dengan studi kasus, ilustrasi aplikatif, serta pertanyaan reflektif untuk mendorong pembaca berpikir kritis dan strategis.

Item Type: Book Section
Subjects: H Social Sciences > HB Economic Theory
Contributors:
Contribution
Name
Email
Author
Tita, Setiawati
Author
Undang, Juju
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Unnamed user with email [email protected]
Date Deposited: 04 Mar 2026 08:48
Last Modified: 04 Mar 2026 08:48
URI: https://repository-penerbitlitnus.co.id/id/eprint/784

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